Apr 05, 2022
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For example, a 10% change in search volume Whatsapp Mobile Number List cannot explain a 120% uplift in cost per click at the keyword level. An old-fashioned deep dive in the auction insights immediately provides the answer. The outperformance percentage has decreased sharply. Since our bids have not changed, the conclusion is that the Whatsapp Mobile Number List competitor is now bidding higher. Consistency at campaign, ad group, and keyword level In addition, the results are not (yet) always consistent at all levels. For example, it was noticed that in a brand name campaign with only 1 keyword, the feedback from the 'Explain' feature Whatsapp Mobile Number List at the campaign, ad group and keyword level was not equal. For example, it is possible that an 'Explanation' is Whatsapp Mobile Number List available at the account and ad group level, while this is not the case at the keyword level. This is probably because the smart technology cannot take into account Whatsapp Mobile Number List changes at a higher level that also partly explain the change. Not available for smart bidding Finally, it is a real shame that this beta is not yet available for campaign with smart bidding strategies. Since Google has focused on adopting smart bidding strategies for the past year, this is Whatsapp Mobile Number List rather mustard after dinner. Little insight is still given into this black box, while there is a lot of demand for it from advertisers. What insights are there for smart Whatsapp Mobile Number List bidding? An 'Explanation' feature is highly desirable for smart bidding campaigns and the announcements of this feature have already included that it will be expanded even further. Since many of the explanation analyzes are also applicable to smart bidding campaigns, I expect that this Whatsapp Mobile Number List extension will also include smart bidding. For the time being, the greatest insight into the smart bidding strategy is that it is possible to look at the most important factors for optimization at the Whatsapp Mobile Number List bidding strategy level. In this way, Google already provides insight into how the black box of smart bidding works. Of course, the machine learning nerds among us would prefer to gain insight into all significant factors in order to be able to learn from this for other channels as well, but unfortunately.