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hremon716
Feb 22, 2022
In Welcome to the Forum
Improving the opt-out process is a good practice . Its advantages are measured in terms of transparency, reputation and deliverability . If a user has trouble finding the unsubscribe button, it will mark the message as spam/junk mail. This has unpleasant consequences for your email delivery and your reputation as a sender. Discover the 6 fundamental best practices for managing recipient subscriptions! 3. Email Templates Another must-have audit checks that everything in your campaign template is working properly and that all the fundamentals are there. This covers all the key aspects, such as subject line, footer, sender name, CTA, etc. To be exact, you will need to check these 9 things when analyzing your model: Sender Name: The sender should be clear to the recipient so they don't flag your email as spam or junk mail. Subject: Make sure it's the right length and is clear, specific, personalized, and free of spam my words. Pr-header: Check that the header provides the user with additional and useful information, and alerts the sender when the email is opened. Title: Make sure it's present, clear and visible, and communicates the purpose of the message in a few characters. Email body: Check that it's not too long and is mobile-friendly. Make sure the text is correct, there are no typos, the message is effective and the style matches your brand image. Call to action: make sure there is a CTA button, and that it is clearly Image Masking Service visible and in a strategic place. Also check that the CTA buttons are bulletproof i.e. HTML to avoid any image viewing issues with email clients. Images and videos: Your embedded images and videos should work well, have alt text, be viewable on any device, and not be too large. Branding: the company logo must be visible. Make sure that clicking on it takes the user to your website. Footer: Your email should close with an unsubscribe button, your social media icons, your contact information, a permission reminder (i.e. the footer section that answers "Why is am I getting this email?”) and the privacy policy. This information must be visible with correct links. Your model should include the correct versions of these 9 elements. Check that it can also be viewed on a mobile device. 4. Deliverability A recent study by Return Path shows that around the world, around one-fifth of emails sent do not arrive in the inbox . If your contacts miss your emails, they can't see offers and news for them. Any email that doesn't reach your inbox is indeed a potential lost sale . This means that analyzing the deliverability of your campaigns is an essential best practice for any successful email marketing strategy.
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hremon716
Feb 22, 2022
In Welcome to the Forum
Email auditing: what is it and what is it for? How to prepare for an audit 6 types of email audits for a complete review Concluding Actions Conclusion Have you ever wondered how your emails are going? Good marketers should ask themselves this question from time to time. Email Marketing Audit allows you to leverage this. You can identify weak points in your campaign to improve performance. If you think you have great, well-performing campaigns, here's the question: "Does the data back it up?" » A periodic check called email auditing ensures that your emails are always on track. Today we'll dive into: what an email audit is and why it is important to incorporate it into your workflow; how to prepare it ; what types of email audits you should perform for complete campaign control; and what to do at the end of the scan to fix any issues that arise and improve future performance. Email auditing: what is it and what is it for? An Email Marketing Audit is a working methodology . Its overall objective is to verify the effectiveness of Email Marketing processes and strategies . In particular, email auditing allows: test the performance of email campaigns; identify problems and errors to be solved; grasp strategic weaknesses and learn how to correct them ; improving future performance based on audit findings; and ensure periodic E-Commerce Photo Editing Service monitoring of the campaign . This makes it a fundamental process for understanding whether you are practicing effective strategies . It is also essential to identify the corrective actions needed to improve their effectiveness . How to prepare for an audit The email audit process requires method, precision, and planning to ensure reliable results. This is why planning a series of preliminary activities before performing an email audit is key to an effective analysis: establish the type of audit to be performed; plan the frequency of scans based on your team's resources to allocate to the activity, the effort required and the degree of need; Define the sample of emails to analyze based on which campaigns had the most problems or experienced lower performance. and make a to-do list that also includes critical items, flows, and points to examine more carefully. 6 types of email audits for a complete review There are many types of audits to test the effectiveness of your emails given the extent of their marketing limitations. We have selected the 6 main audits which, in our opinion, allow a complete and satisfactory follow-up of the campaign . 1. Acquisition process An acquisition audit allows you to verify that your emails contain all the elements so that a potential new contact can register easily , avoiding setbacks or overly long and complex registration processes .
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hremon716
Feb 16, 2022
In Welcome to the Forum
It is first an acronym: three letters which mean return on investment . It is the indicator that accurately measures the economic efficiency of campaigns , offering figures and values ​​with which to compare the effectiveness and profitability of the messaging channel compared to other digital marketing channels. ROI answers a simple and at the same time indispensable question for marketers who adopt an analytical approach to marketing strategies: how much do campaigns “earn” in relation to the costs incurred to implement them? General consideration: despite the explosion of new digital technologies, the email channel continues to assert itself as the most reliable ; it has had the highest ROI for businesses and marketing professionals for years : Campaign Monitor estimates that for every dollar spent, email marketing generates $38 . The return on investment of email marketing How to calculate return on investment While there are many tools online for measuring ROI (this is just one of many), there is a pretty basic formula you can use to calculate your ROI. Here is the calculation: Take the value of an email campaign's total sales or revenue Subtract the costs incurred to create it (including platform, human E-Commerce Photo Editing Service resources and time spent) Divide the result by the same cost Multiply by one hundred . Graphically, here is the formula: [(Email Campaign Sales Value – Campaign Costs)/Campaign Costs] * 100 Actions to improve ROI ROI is the last stage of the metric funnel , the deepest level. The Email Marketing KPI Funnel Along with this, we can add another one that shows the operations needed to improve each level of the funnel above: Deliverability → Infrastructure Open Rate → Sender, Subject, Pre-Header Click Rate → Structure, Images, Call to Action Conversion Rate → Deliverability, Punctuality of Feeds, Effective Landing Pages ROI → Relevance of content, Offer, Multichannel What does it mean? Simply, the optimization of the ROI passes by the improvement of all the metrics at the base of the ROI: even a single fault in one of the levels composing the funnel brings the dispersion of the resources and a weaker ROI. An appropriate image is that of a leaky pipe : even if your emails have extraordinary conversion potential - thanks, let's suppose, to compelling offers and efficient creativity - a lack of deliverability, i.e. inbox deliverability, may affect subsequent metrics with a domino effect until ROI. We have described an optimization path for each level in this blog post. It will give you a broad perspective on the metrics macro activity. Do you know what the most important email marketing KPIs are? In this article, however, we'll focus on the operations that immediately affect ROI:
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hremon716
Feb 16, 2022
In Welcome to the Forum
Summer is a great season and many companies are slowing down their summer email performance. There are effective remedies to prevent these declines. Let's discover them together. 1. Plan campaigns in advance Even traders go on vacation. What's the best way to avoid compulsively checking the MailUp platform while sunbathing on the beach? Arrange all activities in advance . Planning campaigns with enough time avoids last-minute rushes, preserves the quality of mailings and minimizes the risk of errors. It sounds trivial, but who doesn't constantly put themselves in the position of planning email campaigns and a thousand other things the day before they leave? Great allies to use: programming and Marketing Automation . By taking advantage of the tools that MailUp makes available to you, you can: Plan shipments accurately and on time Check , thanks to the calendar view of the dashboard, that everything is under Image Masking Service control and that you have not forgotten a mailing Set up automatic flows that organize mailings according to the behavior and preferences of each user, without manual intervention The mailing calendar in MailUp 2. Create mobile-friendly emails Just because your email recipients leave their desks for a few weeks for lounge chairs and deckchairs doesn't necessarily indicate a terrible fate for email campaign performance. Quite the opposite: seasonality will reward brands that are able to meet the changing needs of their database. If you don't want to hurt the effectiveness of your email campaigns , you need to make sure that all parts of them are usable, even under the umbrella. That they are, that is to say, perfectly responsive to mobiles. Here's what to follow: Layout : Use the BEE editor to optimize all posts for mobile (automatically). The structure of the blocks will be dynamically rearranged to adapt to the screens of smartphones and tablets. CTA: Use a bulletproof call-to-action button, not an image. This way it will adjust its size to be easily clickable even on small screens. Topic:
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