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contactme.jackpeter
Apr 07, 2022
In Welcome to the Forum
Carmichael shares a four-step pr that works for you: step 1: develop a strategy too often, people jump into the media torrent without paddling. They started googling media reporters, emailing them nonstop asking them to cover their company, without taking the time to think about other methods that might be more effective, such as whether they found special email list the right reporter and can the stories they tell reporters fit together well? In the beginning, you need an overall program plan, which consists of many parts. Make sure you have the following three parts ready: (1) write down the main points of the content you want to convey in advance what message do you want these stories to convey? Maybe these stories are trying to say "this company is awesome" or something, but what exactly? Do you want to express several different content points from the same press release? For example, do you want articles written by TechCrunch to communicate more to the engineers who might join your company, and do you want articles written in the special email list wall street journal to lead to more customer leads? Write down the different versions of the story you want to see. Start with the main points of the content you want to convey, and then determine the specific information you need to share, especially with which audiences you want to share it. What data do you have to support this content point? What evidence do you need to convince the media to convince them of your argument? If you can answer these questions well, then you will outperform 90% of your peers. (2) delete all industry terms, remember you should assume that your audience is ignorant or infrequently using your industry-specific terminology. Also don't use any words that special email list sound like technical terms. You should be able to explain the product or service you offer in familiar terms. If you're having trouble with this, i'll help you explain by making an analogy with something you're familiar with. If you can't explain your products and services in a way that both your parents can understand, then you're having a big problem.
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