Improving the opt-out process is a good practice . Its advantages are measured in terms of transparency, reputation and deliverability . If a user has trouble finding the unsubscribe button, it will mark the message as spam/junk mail. This has unpleasant consequences for your email delivery and your reputation as a sender. Discover the 6 fundamental best practices for managing recipient subscriptions! 3. Email Templates Another must-have audit checks that everything in your campaign template is working properly and that all the fundamentals are there. This covers all the key aspects, such as subject line, footer, sender name, CTA, etc. To be exact, you will need to check these 9 things when analyzing your model: Sender Name: The sender should be clear to the recipient so they don't flag your email as spam or junk mail. Subject: Make sure it's the right length and is clear, specific, personalized, and free of spam my words. Pr-header: Check that the header provides the user with additional and useful information, and alerts the sender when the email is opened. Title:
Make sure it's present, clear and visible, and communicates the purpose of the message in a few characters. Email body: Check that it's not too long and is mobile-friendly. Make sure the text is correct, there are no typos, the message is effective and the style matches your brand image. Call to action: make sure there is a CTA button, and that it is clearly Image Masking Service visible and in a strategic place. Also check that the CTA buttons are bulletproof i.e. HTML to avoid any image viewing issues with email clients. Images and videos: Your embedded images and videos should work well, have alt text, be viewable on any device, and not be too large. Branding: the company logo must be visible. Make sure that clicking on it takes the user to your website. Footer:
Your email should close with an unsubscribe button, your social media icons, your contact information, a permission reminder (i.e. the footer section that answers "Why is am I getting this email?”) and the privacy policy. This information must be visible with correct links. Your model should include the correct versions of these 9 elements. Check that it can also be viewed on a mobile device. 4. Deliverability A recent study by Return Path shows that around the world, around one-fifth of emails sent do not arrive in the inbox . If your contacts miss your emails, they can't see offers and news for them. Any email that doesn't reach your inbox is indeed a potential lost sale . This means that analyzing the deliverability of your campaigns is an essential best practice for any successful email marketing strategy.