Personal branding is getting a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Google the topic and you'll be greeted with a cacophony of advice on how to take your career to the next level or make you the next Richard Branson. (Good luck with that last one.)But individual branding is particularly relevant in professional services, where the development of thought leadership is an essential tool for an expert's rise
to prominence. I'm not talking about the expert who describes himself in an “empty suit”. Rather, they are serious professionals who wish to increase their visibility and become recognized experts in the industry.These prominent people are employee email list often referred to as opinion leaders or visible experts.. But it takes more than knowing your stuff to build an audience. To become a true thought leader, you need to focus your attention on the right areas.In what areas specifically? Here are seven essential tips that will build your personal brand and set you on the path to greater
visibility.The best personal branding tips1. Focus your expertiseDon't try to be an expert in too many things. The closer you focus your expertise, the faster your personal brand will grow. Why? Because people are not very good at associating an expert with more than one thing. Not to mention that it is very difficult to master several disciplines. A few exceptionally gifted people have become experts in more than one area, but most are only known for one.If you could become the go-to expert in one area, what would it be? Try to complete this sentence:“I am the leading expert in