Editor's introduction: Taobao will also support users to modify their usernames in the future? We don’t care whether this news is true or not, but by supporting users to modify their usernames, we can get a glimpse of the current overall e-commerce development environment and the current situation of Internet traffic. The author of this article interprets the incident, let's take a look at it together. In today's Internet world, IDs represent a part of a person's image just like names in the real world. As the so-called "people live by their names", it is also the long-cherished wish of many people to have a unique ID on the Internet. However, the trend on the Internet is as unpredictable as the wind. What was popular at that time may be outdated now, so changing names and surnames has become a rigid need for many users. A considerable number of Internet platforms have also provided "rename" as a free or even paid service to users according to local conditions, but some manufacturers have remained unmoved in the face of this demand from users. As early as June 2020, WeChat announced its support for modifying WeChat IDs, and made it clear that eligible users can modify it once a year, which undoubtedly gave users who used to have non-mainstream IDs for themselves because of their youth and frivolity. opportunity.
With WeChat's Zhuyu in the front, naturally some netizens began to shout to Taobao on social platforms, but in the face of such calls, Taobao used the top blog post "not change" to show their attitude. The user name can be changed, Taobao wants to give everyone the opportunity to "be a new person" However, after two years have passed, Taobao finally seems to be no longer "arrogant", and the function of modifying member names has also been sms marketing service long-awaited. Recently, according to the news released by the official customer service of Taobao APP, the function of modifying the member name is under internal testing, and it is expected to be gradually opened to more users before the end of April. At present, after the user sends the text "change member name" to "customer service Xiaomi", he can get the link and check whether he is in the internal test list. According to the content displayed on the Modify Account Name page, the account name is the only credential for the user and can only be modified once a year. Member name or ID is not Taobao's nickname, but Taobao's login name, which needs to be used in conjunction with the password in the login interface.