When you hear the phrase “Enterprise SEO”, you may be wondering how this differs from traditional SEO. In general, this term refers to SEO practices for large enterprise websites, but what really goes into the nitty gritty of it?
In this blog, we give you a rundown of Enterprise SEO and go through some of the challenges and opportunities that arise from this particular breed of digital marketing.
What is enterprise SEO?
Enterprise SEO refers to search engine optimisation Philippines Photo Editor completed for an enterprise site. These sites have thousands (or millions) of pages to maintain, and these pages have a direct impact on the company’s revenue, e.g. a clothing retailer with hundreds of product categories and pages.
Another key quality of an enterprise site is website authority. Websites that are leaders in their field are also classified as enterprise sites, especially if the website is a critical factor in maintaining brand image. If a business has a large team completing complex SEO work on their site, then you can usually assume this is an enterprise site since the business is investing in SEO to increase revenue.
What are the key challenges of Enterprise SEO?
It’s no surprise that websites with thousands of pages are bound to have some SEO issues, mostly due to sheer scale. The importance of these sites for revenue production also means that companies need to put in the extra effort to get everything right.
So, what are the key challenges for Enterprise SEO?
1. Page Volume
If you come up against a technical issue, or decide you want to make changes on an enterprise site, the number of pages that will need to be addressed means these changes need to be carefully considered. Actions need to be justified and implemented correctly as there are generally no quick fixes when working with a high volume of pages, and if you get it wrong, you may end up with more problems than you started with.
2. Legacy Work
Enterprise sites for large companies will have had their website running for years. On top of having a lot of pages to consider, there are also inbound links and domain authority ratings on these pages that need to be treated carefully. Legacy content often needs to be updated, but you don’t want to lose any acquired page authority, so this is a challenge that Enterprise SEO teams need to work around.