Email auditing: what is it and what is it for? How to prepare for an audit 6 types of email audits for a complete review Concluding Actions Conclusion Have you ever wondered how your emails are going? Good marketers should ask themselves this question from time to time. Email Marketing Audit allows you to leverage this. You can identify weak points in your campaign to improve performance. If you think you have great, well-performing campaigns, here's the question: "Does the data back it up?" » A periodic check called email auditing ensures that your emails are always on track. Today we'll dive into: what an email audit is and why it is important to incorporate it into your workflow; how to prepare it ; what types of email audits you should perform for complete campaign control; and what to do at the end of the scan to fix any issues that arise and improve future performance. Email auditing: what is it and what is it for? An Email Marketing Audit is a working methodology
. Its overall objective is to verify the effectiveness of Email Marketing processes and strategies . In particular, email auditing allows: test the performance of email campaigns; identify problems and errors to be solved; grasp strategic weaknesses and learn how to correct them ; improving future performance based on audit findings; and ensure periodic E-Commerce Photo Editing Service monitoring of the campaign . This makes it a fundamental process for understanding whether you are practicing effective strategies . It is also essential to identify the corrective actions needed to improve their effectiveness . How to prepare for an audit The email audit process requires method, precision, and planning to ensure reliable results. This is why planning a series of preliminary activities before performing an email audit is key to an effective analysis: establish the type of audit to be performed;
plan the frequency of scans based on your team's resources to allocate to the activity, the effort required and the degree of need; Define the sample of emails to analyze based on which campaigns had the most problems or experienced lower performance. and make a to-do list that also includes critical items, flows, and points to examine more carefully. 6 types of email audits for a complete review There are many types of audits to test the effectiveness of your emails given the extent of their marketing limitations. We have selected the 6 main audits which, in our opinion, allow a complete and satisfactory follow-up of the campaign . 1. Acquisition process An acquisition audit allows you to verify that your emails contain all the elements so that a potential new contact can register easily , avoiding setbacks or overly long and complex registration processes .