Pop-ups, overlays, modals, and interstitials are similar website elements that can be used to engage users, increase conversions, and prompt other website actions. However, Google understands that these elements impact a user's experience on a landing page and has implemented ranking penalties to deter websites from using them in a way that is bad for users. .Key points to remember:Make pop-ups as non-intrusive as possible.Use overlays and modals. Avoid new pop-ups and interstitials.Don't immediately display pop-ups for organic or paid search users.In this document, we'll explain the different types of pop-up elements and how Google values each one. We'll also explain known penalties surrounding these practices and other best practices to consider.Types of pop-upsThere are four types of "pop-up" items, each with a unique user experience: Traditional “new window” pop-upsOverlaysModalsInterstitialsTraditional “new window”
pop-upsA traditional pop-up window opens in a new window, outside of the main browser window. These are bad for the user experience and adversely affect website navigation as they force the user into an unsolicited session in a separate browser window.These are rarely used these days outside of spam websites, and Google and other search engines penalize sites that use these types of new pop-ups on their landing pages.new pop-up windowsill Egypt Phone Numbers List overlay is what we now commonly call a popup. These are not new windows or tabs, but rather views or lightboxes that appear above the main content of the page. These are generally acceptable for SEO, but there may be penalties associated with their use on the first load of an organic or paid landing page.Contextual overlaysA pop-up overlay is typically a full-screen window, viewer, or takeover and can be used for email capture, traffic conversion, promotional marketing, and messaging/website navigation. These overlays are effective and SEO friendly when implemented correctly.Notification bars and bannersA bar or banner is a type of overlay that sits at the top or bottom of the browser window and is a great tactic for displaying important messages, drawing attention to certain pages, and capturing emails on browsers mobiles.